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Uncover the Secret Weapon to Customer Experience Success

This webinar looks at how TUI was able to achieve conversion and revenue success with the Digital Experience Score (DXS).

Watch the Recording

Uncover the Secret Weapon to Customer Experience Success

This webinar looks at how TUI was able to achieve conversion and revenue success with the Digital Experience Score (DXS).

Watch the Recording

Your webinar hosts

Hirra Sulanki

Head of Digital Analytics at TUI

Nadia Zorriasatain

Customer Success Director at Decibel

The importance of delivering a flawless online experience for your customers cannot be understated.

Within the travel industry alone, 88% of customers will switch to another site or app if their digital experience lags, amounting to the average traveler browsing 38 websites before making a purchase.

Please join Hirra Sulanki, Head of Digital Analytics for TUI, and Nadia Zorriasatain, Customer Success Leader for Decibel, as they discuss the impact of CX on ROI metrics such as retention and revenue.

Hirra will share how TUI uses data science and analytics like the Digital Experience Score (DXS®) from Decibel to deliver a positive digital customer experience at scale and highlight the results of a validation study that predicts the probability of conversion based on DXS.

In this webinar you will learn:

  • Why CX has become a strategic imperative for growing organizations
  • Strategies to improve the digital customer experience
  • Benefits of using DXS to quantifiably benchmark and measure CX change
  • Overview of TUI validation study that correlates DXS to conversion to revenue
  • Proven quantitative process to improve the digital CX
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An improvement in DXS from 5 to 6 could result in over $30 million in revenue per annum

Hirra Sulanki, Head of Digital Analytics Hirra Sulanki, Head of Digital Analytics

TUI

Watch the recording now