Understanding Digital Experiences: a Webinar with Adam Greco
See how digital guru Adam Greco augments Adobe Analytics with Decibel to understand the quality of customer experiences online.
Understanding Digital Experiences: a Webinar with Adam Greco
See how digital guru Adam Greco augments Adobe Analytics with Decibel to understand the quality of customer experiences online.
Your webinar hosts...
Adam Greco
Senior Partner
Analytics Demystified
Marius Milcher
Solutions Director
Decibel
Renowned analytics author Adam Greco will show you how to truly measure experience online - and maximize your investment with Adobe Analytics.
Having written upwards of 200 articles and publishing the first-ever book on Adobe Analytics in 2012, Adam is a specialist in analyzing online behavior and maximizing value. In this exclusive webinar introduced by Adobe, Adam and Decibel's Marius Milcher will show you how to:
- Augment Adobe Analytics data with digital experience data to provide both the ‘what’ and the ‘why’ behind web and app experiences
- Make changes to your website or app and use digital analytics insights to quantify improvements
- Merge Adobe Analytics conversion data with Decibel’s Digital Experience Score (DXS®) to quantify revenue uplift from improving customer experiences
The webinar will be introduced by Adobe Strategic Alliance Managers, Emily Wenzler (North America) and Roger Risdal (EMEA).
Adobe Analytics is an amazing tool for understanding customer behavior on digital properties, however combining Adobe Analytics with a world-class experience technology like Decibel has amazing synergistic effects!
Adam Greco, Senior Partner
