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Revealing Digital Behavior: Applying Data Science to 2.2bn User Sessions

See the six most intriguing behavioral patterns our data scientists uncovered

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Finding patterns in digital body language

Over the past year, Decibel Insight has measured over 2 billion user sessions across some of the world's largest websites and apps, capturing everything that happens during an online experience.

Based on the hundreds of interaction metrics we measure - from mouse movements, device rotations, click rates, pinches, taps, and scrolls, to load times, errors, and much more - our data scientists have developed algorithms to detect patterns in digital body language, alerting teams to where users are frustrated, engaged, confused, or even cases of potential fraud.

Using real examples from some of the world's largest websites and apps, this report details six of the most intriguing behavioral patterns our data scientists uncovered and the impact they have on digital customer experience.

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"Decibel Insight gives us a way to understand the customer experience that no other tool in our technology stack can. It strikes a delicate balance between quantitative and qualitative data, giving us both the what and the why behind site performance."

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Merritt Aho

Director of Testing & Optimization