Finding patterns in digital body language

Over the past year, Decibel Insight has measured over 2 billion user sessions across some of the world's largest websites and apps, capturing everything that happens during an online experience. 

Based on the hundreds of interaction metrics we measure - from mouse movements, device rotations, click rates, pinches, taps, and scrolls, to load times, errors, and much more - our data scientists have developed algorithms to detect patterns in digital body language, including those that:

  • Automatically surface where users are frustrated
  • Pick out where users actually read and engage with on-page content
  • Identify confused users
  • Alert teams to instances of potential fraud

Using real examples from some of the world's largest websites and apps, this report details six of the most intriguing behavioral patterns our data scientists uncovered and the impact they have on digital customer experience.

See the six most intriguing behavioral patterns our data scientists uncovered

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