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Understanding Digital Behavior

The 6 most intriguing behavior patterns our data scientists uncovered from analyzing 2.2 billion user sessions

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Understanding Digital Behavior

The 6 most intriguing behavioral patterns our data scientists uncovered from analyzing 2.2 billion user sessions

Get my free report

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Discover the why and how of finding patterns in digital behaviors.

Over the past year, Decibel has measured over 2 billion user sessions across some of the world's largest websites and apps, capturing everything that happens during an online experience.

Based on the hundreds of interaction metrics we measure - from mouse movements, device rotations, click rates, pinches, taps, and scrolls, to load times, errors, and much more - our data scientists have developed algorithms to detect patterns in digital body language, alerting teams to where users are frustrated, engaged, confused, or even cases of potential fraud.

Using real examples from some of the world's largest websites and apps, this report details six of the most intriguing behavioral patterns our data scientists uncovered and the impact they have on digital customer experience.

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With the Digital Experience Score (DXS) TUI can now quantify digital experiences. We know that if we improve our DXS from a 5 to a 6 that will lead to an increase in revenue of over £20 million per annum.

Hirra Sulanki Hirra Sulanki, Head of Digital Analytics

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