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Introducing the Digital Experience Score (DXS)

Learn how to benchmark your website and app with the revolutionary new metric for measuring experiences online

Get my free report

Introducing the Digital Experience Score (DXS)

Learn how to benchmark your website and app with the revolutionary new metric for measuring experiences online

Get my free report

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Benchmark, understand, and improve digital experiences like never before

The Digital Experience Score (DXS) is the first ever all-encompassing metric for measuring customer experience online. It provides objective measurement of customer experiences on your websites, web applications, and native apps.

Powered by machine-learning, Decibel's proprietary algorithms process hundreds of smart new digital interaction metrics - purpose-built to measure experience online - and automatically calculate a holistic experience score for every visit to your websites and apps.

This report outlines how DXS is calculated and advises companies on how to understand and improve experiences on their websites, applications, and native apps.

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With the Digital Experience Score (DXS) TUI can now quantify digital experiences. We know that if we improve our DXS from a 5 to a 6 that will lead to an increase in revenue of over £20 million per annum.

Hirra Sulanki Hirra Sulanki, Head of Digital Analytics

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