The first step in understanding customer behavior is asking questions that acknowledge your users as people, rather than as mere numbers in a report. Recognizing user intention and emotion as the driving forces behind website performance is key to knowing how to create good digital experiences.
Here's two such questions to get started:
This free ebook from Decibel Insight asks five user-centric questions, shifting the focus of your website analysis to the customer. Moreover, we show you how to find the answers - with clever use of website heatmaps.
Download it now for a fresh perspective on your website - and a richer understanding of your customers.
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