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The Digital Boiling Point: Customer Experience Survey 2019

We asked 1,000+ consumers in the US & UK what frustrates & engages them most when shopping and browsing online. This visual report presents the results.

Get my free report

The Digital Boiling Point: Customer Experience Survey 2019

We asked 1,000+ consumers in the US & UK what frustrates & engages them most when shopping and browsing online. This visual report presents the results.

Get my free report

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Move over product, price, promotion, and placement - customer experience has officially overtaken the 4Ps online.

95% of consumers leave a website due to a frustrating digital experience, with 22% noting they do so regularly or always.

A brand today could have the best product on the market, with competitive pricing and superior marketing tactics in place to promote it. If its digital experience is sub-par to its competitors, however, it’ll lose the business: 60% of consumer surveyed will go elsewhere if they can get same product from a website or app that offers a better experience.

This report reveals the aspects of websites and apps that most frustrate and engage consumers online. Get it now to ensure you stay ahead of the competition.

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Decibel provides us with the critical insight we need to make our websites & apps better for our customers.

Alexander Hamilton Alexander Hamilton, Head of Digital Analytics

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See what 1,000+ consumers have to say

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