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New Digital Experience Score (DXS) Proven to Predict $30m Revenue Growth for TUI

Discover how world-leading travel company TUI translates customer experience into revenue with the Digital Experience Score (DXS)

Get the Report

New Digital Experience Score (DXS) Proven to Predict $30m Revenue Growth for TUI

Discover how world-leading travel company TUI translates customer experience into revenue with the Digital Experience Score (DXS)

Get the Report

TUI quantify customer experience to predict annual revenue growth of $30 million

TUI serves over 20 million customers across 180 regions through online and in-store channels. With 83% of holiday bookings now happening online, and with the average traveler browsing 38 websites before making a purchase, it is now critical for TUI to provide flawless online experiences.

To achieve this objective, TUI partners with Decibel and Station10 to unlock a measure of customer experience that grants full visibility into opportunities for improvement: the Digital Experience Score (DXS).

This report reveals the transformation journey TUI went on, culminating in a proven prediction model that empowers its digital team to improve experiences and increase revenue.

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Putting customers at the heart of our decision making is essential; if we improve the experience for customers, we will drive greater commercial performance. The challenge is to find a measure that truly reflects the experience customers are having so we can improve pain points and create seamless journeys. Decibel’s DXS provides this measure.

Hirra-Sulanki Hirra Sulanki, Head of Analytics

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See how they did it by downloading the full report now

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