We all know anecdotally how frustrating it is to navigate web pages that load at a crawl. But how does this frustration on the individual level impact a website's success over key behavioral metrics as a whole?
Our data scientists analyzed 83,828 user sessions from two popular websites - one ecommerce and one travel - over a four-month period to answer this question. This in-depth 24-page report reveals how users respond to different load times, and sends a clear message to businesses: measuring website performance across all devices and browsers is vital.
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