We examined 128,535 visitor sessions across the top 10 pages by traffic of two major travel websites. The purpose of both websites is for building, booking, and managing trips. On this basis, one might expect patterns in visitor behavior - and the paths that lead users to convert - to be similar across both websites. The data, however, tells a different story.
The report serves as a reminder of the uniquely contextual patterns that emerge in the relationship between user behavior and website outcomes. Download it now to get the full breakdown.
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