MeasureCamp Newcastle: Everything you Need to Know, with Organizer Sean Burton

Jack Maden
by Jack Maden

This Saturday, MeasureCamp moves to Newcastle for the first ever web analytics unconference set in the north of England. We spoke to the main organizer behind MeasureCamp Newcastle, Sean Burton, to get the lowdown on what’s in store for attendees.  

How does MeasureCamp differ from other analytics conferences?

“MeasureCamp is an unconference where the attendees are the presenters. It's a great format for sharing knowledge allowing anyone, no matter their level of experience, to run a session. Sessions themselves can either be a straight forward presentation, a discussion, or a collaborative workshop - you're only really limited by your imagination!”

What advice would you give to a first-time attendee?

“Get stuck in and run a session. The more you put into MeasureCamp the more you'll get out of it. Have a look at some of the previous events (such as MeasureCamp 6 and MeasureCamp 7) to get an idea of the format, and then decide what type of session you'd like to run. You can try your hand at a formal style presentation or simply run a session where you ask questions of other attendees.”

What's exciting about holding the first MeasureCamp in Newcastle? Has the community taken to it?

“Personally, I've been looking to run an analytics / data focused event up in the North-East for a while and the Measurecamp format is a great fit. There's fantastic digital talent up here, but far too often people head down South to deliver projects and so the local region doesn't benefit from the skills that are available. I'm hopeful that Measurecamp Newcastle will be a chance for people to showcase their talents.

“I'm really looking forward to what the people the North-East bring to the Measurecamp community!

“I think it's fair to say there's been interest. When we first pulled together the organizing committee for Measurecamp Newcastle, we targeted attendee numbers of around 50-60. At the time of writing, we are sold out at 140 tickets and so it’s definitely fair to say that there's a lot of interest locally.”

What are you most looking forward to at this year's event personally?

“Getting a group of like-minded people together to get our data geek on – oh and a few drinks too!”


How would the Great Philosophers optimize your website?

MeasureCamp founder, Peter O’Neill, states that “the biggest regret expressed by first timers is that they didn’t run a session and wished they did.” With that - as well as Sean's advice above - in mind, I’ll be running a session entitled ‘How the Great Philosophers Would Optimize your Website’.

From conversion research to A/B testing, discover how such heavyweight minds as Plato, Wittgenstein and Kant would approach the modern web (with a little injection of CRO jargon).

To pique your curiosity, here’s a sneak preview of one of the slides (I apologize in advance):

Oh, go on then, have another:

Will you be at MeasureCamp Newcastle on Saturday? Give us a shout on Twitter, LinkedIn or in the comments below. Looking forward to seeing you there!

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Jack Maden
Written by Jack Maden

Jack is Digital Manager at Decibel, the best digital experience intelligence platform around! He also runs philosophy break.