Becoming an Experience Business: the Lesson from Adobe Summit - Video

Emma Tilley
by Emma Tilley

Billed as the digital marketing conference, Adobe Summit came, it saw and it conquered Sin City from March 21 - 23. 

On day one, John Mellor Adobe’s VP Strategy mentioned that "when we design experiences we need to understand human beings... and if we want to stand out...we all need to make experience our business." This reflected Adobe's ultimate aim: to make us all Experience Ambassadors by the end of day three.

Here at Decibel Insight, we're passionate about helping enterprises become experience businesses. Our CEO Ben Harris sat down with Adobe’s Head of Strategic Partnerships Cody Crnkovich, to discuss how businesses can and should build their digital offering around the measurement, benchmarking, and optimization of customer experiences.

Adobe Think Tank: Ben Harris, CEO, Decibel Insight

Think Tank is on the ground at Adobe Summit. Ben Harris, CEO at Decibel Insight, joins us to discuss how to optimize digital customer interactions. #adobesummit

Posted by Adobe Experience Cloud on Thursday, 23 March 2017

About Decibel Insight 

Decibel Insight's digital experience analytics technology uses hundreds of new metrics, incorporating unique mouse and device behaviors, to automatically surface users who had engaging, frustrating, or unusual on-page experiences.

Request a demo now to find out more.

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Emma Tilley
Written by Emma Tilley

Emma is Event Marketing Manager at Decibel Insight.