March Madness: 5 Customer Experience Events You Can’t Afford to Miss

Emma Tilley
by Emma Tilley

With hundreds of conferences, meet ups and webinars to choose from throughout the year, the world of digital customer experience events is never dull.

Much like the NCAA’s March Madness Basketball Tournaments, CX industry events are ramping up in March in a big way, battling for your attention. To help you make the most of your networking time this event season, we’ve compiled a list of our top 5 “must attend” events across the globe. So, grab your calendar, pop these dates in your diary and we’ll see you there!


SXSW, March 10 – 19, Austin TX

Not your traditional conference, SXSW is THE event for helping creative people achieve their goals, and has quickly become an essential for global professionals. Although running for a total of 9 days, the interactive festival that kicks off the whole event (March 10 – 14) allows attendees to explore what’s next in the world of technology. Digital & customer experience gets a lot of attention in 2017, so be sure not to miss:

March 10, 3:30pm: The future of experience design

March 10, 3:30pm: Toward a more personalised web

March 12, 2:00pm: Living profiles & the power of personalisation

March 12, 3:30pm: Shop Shifting – How tech is changing commerce

March 14, 2:00pm: Retail innovation – reshaping customer experience


Shoptalk, March 19 – 22, Las Vegas NV

With all the advances happening in retail and ecommerce, Shoptalk has stepped in to become the #1 destination for big brands and retailers to learn about disruptive trends and technologies that are reshaping how consumers discover, shop and buy. With a focus on open collaboration and innovation, everyone – from CEOs to executives of technology providers - can network together across three days of incredible content and varied exhibitors.

Five different tracks each day ensures there is something for everyone. Not sure which tracks to attend? “Advances in Marketing” and “Sophisticated Customer Intelligent” will definitely be at the top of our agenda!


Adobe Summit, March 21 – 23, Las Vegas NV

It’s no surprise the world's leading brands look forward to Summit every year.

Executives, advertisers, analysts, content managers and social media marketers come together for 3 jam-packed days of exciting keynotes, in-depth track sessions and some of the hottest parties on the conference scene! This year, Adobe has secured Eli Manning to talk through why he is MVP on and off the field, plus Kate McKinnon will be hosting their Sneaks program.

Now you just have to persuade the boss to let you out of the office for what is sure to be the best conference you attend this season.


Measurecamp, March 25, London UK

This year, the ‘unconference’ with a massive following hits a major milestone – its 10-year anniversary. Run by the Digital Analytics community, for the Digital Analytics community, the conference held on a Saturday is free to attend with a format the encourages the exchange of knowledge to allow anyone - no matter their level of experience - to run a session.

Sessions themselves can either be a straight forward presentation, a discussion, or a collaborative workshop - you're only really limited by your imagination!


Customer Behaviour Analytics Conference, March 30, London UK

Spun out of the popular Customer Experience Conference, this first year will be a truly exciting exploration of how 19 cross-sector brands are turning analytics into usable, actionable insight to impact their business and make a real difference to the customer. The agenda will cover everything from next-generation technologies, tools & techniques to drive the single customer view and data optimisation for real commercial value.


We’ll be continuing to kick off the 2017 event season by visiting all the above and we would love to see you there! So come say hi and see what incredible insights we are currently delivering for clients like Lego, General Motors, Toys R Us and more. Click here for more information.

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Emma Tilley
Written by Emma Tilley

Emma is Event Marketing Manager at Decibel Insight.