Conversion rate optimization is a website and app improvement model that aims to turn more users into customers. It cycles through four stages: research, hypothesize, test, and evaluate.
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Customer experience refers to the perception a customer has of a brand across every touchpoint, be it online or offline, over the full duration of their relationship.
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Device rotation behavior refers to when a user rotates their tablet or mobile device, from portrait to landscape mode or vice versa.
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Digital body language refers to every interaction and gesture a user makes on a website or app, ranging from how fast and at which angles they move their mouse, where they click, hover, and scroll; to device rotations, the rate at which they tap, where they pinch, and more.
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A company’s digital experience maturity refers to its level of sophistication in measuring and delivering digital customer experiences on its websites and apps.
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Digital experience optimization is a website and app improvement model that aims to optimize digital experiences. It cycles through three stages: measure, understand, and improve.
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The Digital Experience Score (DXS®) is the world’s first all-encompassing metric for objectively measuring customer experience on websites, web applications, and native apps.
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The form experience score is one of the five pillars of experience that are measured to produce the digital experience score (DXS®) of a digital property.
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The frustration score is one of the five pillars of experience that are measured to produce the digital experience score (DXS®) of a digital property.
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Mouse reading behavior refers to when a user directly follows the content they are reading on a website or app with their mouse, denoting an engaged user experience.
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Multi-click behavior refers to when a user rapidly clicks or taps on an on-page element on a website or app, denoting a frustrated user experience.
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Qualitative user data refers to user data that describes attributes or properties. Examples include session replays, direct customer feedback, user testing – and anything else that involves deep, direct insights into customer sentiment and motivation.
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Quantitative user data refers to user data that expresses a certain quantity, amount, or range. Examples include metrics like page views, click rates, session durations, conversion rates, and bounce rates.
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Scroll engagement behavior refers to when a user scrolls down the page on a website or app in a smooth, regular rhythm, signifying the consumption of content.
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Select & copy behavior refers to when a user selects text from a website or app and copies it, indicating engagement, comparison research, or even fraud.
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Session replay refers to technology that enables companies to watch back videos of anonymized users interacting with their websites or apps.
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