Education First uses Adobe Analytics with Decibel Insight to understand customer behavior and improve experiences. The insights gathered led to a 20% increase in form submissions.
LexisNexis places Decibel Insight at the heart of its sophisticated GRIT (Governance, Reporting, Insight, and Testing) framework. Applying this methodology transformed the peformance of their UK site.
British Airways combined an on-site survey with Decibel Insight's digital experience analytics to enhance their understanding of user journeys - and to help get the full story behind customer support issues.
River Island used Decibel Insight to take a deeper look at their product pages. The insights gathered led to a complete redesign of how the website displayed validation errors.
Merritt Aho
Director of Testing & Optimization
Martin Crutchley
Digital Strategist
Laura Boyle
Digital Insights Analyst
Mike Adams
Director & Optimization Engineer
Emily Franson
Director of Web Marketing
Dun & Bradstreet wanted to drive traffic to their careers page. After reviewing visitor journeys with Decibel Insight, they knew how to do it.
"Before, our websites were thrown together without much thought for usability and layout. Now every detail is scrutinized to see how people interact."
"Our CRO and UX delivery wouldn’t exist in its current
form without Decibel Insight. It provided us with the
opportunity to centralise reporting for a range of
metrics which we had previously used 3 or 4 other
platforms to facilitate."
