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Webinar: Keys to Successful Customer Experience Management

Lauren Burgess  |  December 24, 2018

Lauren Burgess  |  December 24, 2018

        

This month, we collaborated on a webinar with our partner Adobe and our joint client TUI to discuss how the travel giant delivers consistent, positive, digital customer experiences. 

It's no secret that high quality digital experiences have this year been recognized as one of the most important indicators of overall business success

In fact, according to Temkin Group research, just a moderate enhancement in customer experience processes means an additional $823 million in revenue over three years for a $1 billion company.

With digital experience intelligence software, enterprises can discover the elements of their websites and apps that cause friction and lead to customers clicking off, and take practical steps to improve.

Through the Adobe-Decibel integration, businesses can gain insight into customer experiences from a variety of angles. In this webinar, we covered:

  • How Adobe customers can measure overall experience success, identify causes for user journey drop out, and analyze form and testing performance.

  • What a Digital Experience Index is and how it can identify opportunities for creating better customer experiences

  • How TUI, a travel and hospitality booking company, has succeeded in using the integration

If you were unable to attend the webinar, or if there's any content you would like to review, simply fill out the form below to access a complete recording.

Watch the recording now

Lauren Burgess

Written on December 24, 2018 by:

Lauren Burgess

Lauren is a Digital Marketing Executive at Decibel.

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