Podcast - is A/B Testing Overhyped? A Conversation with Andrea Warner

Jack Maden  |  May 25, 2016

Jack Maden  |  May 25, 2016


A/B testing is a fundamental part of the conversion optimization process. It involves splitting traffic between two (or more) versions of a webpage to see which one leads to more instances of desired user behavior.

But, in the spirit of continually challenging what we do and optimizing the optimization process, we ask the following of testing: is it overhyped? Is it always the best option for businesses looking to improve their websites? Does it slow down innovation? Does it facilitate an online tyranny of the majority?  

Or, is its place at the heart of conversion optimization fully justified?

We spoke to Andrea Warner about why she believes in testing. 

Join the debate on Twitter, LinkedIn or in the comments below! 

Alternatively, if you'd like to explore conversion optimization further, then be sure to check out Decibel Insight's comprehensive free guide. It's packed full of industry insight, techniques, and expert advice. Hit the image below to download it now!

Turn your website into a conversion machine

Jack Maden

Written on May 25, 2016 by:

Jack Maden

Jack is Digital Manager at Decibel, the best digital experience intelligence platform around! He also runs philosophy break.


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