7 Key Stats on the Value of Customer Experience - Infographic

Jack Maden  |  February 15, 2018

Jack Maden  |  February 15, 2018


Customer experience is the phrase on the street. Improving it is the focus for digital teams everywhere. But what does it really mean, and why is everybody kicking up such a fuss about it? 

Customer experience refers to the perception a customer has of a brand across every touchpoint, be it online or offline, over the full duration of their relationship. And investing in measuring and improving it is proving to be a lucrative strategy for companies looking to get ahead of their competitors. 

Leading global publisher LexisNexis, for example, increased the year-on-year revenue of its UK website by 81% after committing to a digital experience transformation project.

UK Gambling company The Rank Group, meanwhile, achieved £2.5m uplift in revenue and 400% ROI on its investment into digital experience transformation.

While these brands are from entirely separate industries, their impressive results come from adopting the same mindset: building digital experiences on websites and apps around the customer.

Still need convincing on the rewards of investing in customer experience? Here's the infographic:


See how you can improve digital customer experiences

We've published a report that outlines how the world's leading companies harness new technologies to maximize visibiltiy into digital experiences and stay ahead of the competition online.

Hit the banner below to download the full report to get the lowdown on how they do it - along with a whole host of tips and tricks for transforming your digital experience offering.

Alternatively, take our 5-question quiz to see how mature your company is when it comes to measuring and delivering digital experiences, and discover how you compare to others.


Jack Maden

Written on February 15, 2018 by:

Jack Maden

Jack is Digital Manager at Decibel, the best digital experience intelligence platform around! He also runs philosophy break.


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