Decibel Insight is a hosted software solution that provides analysis of desktop, tablet and mobile websites. Using a concept we created called Value Based Analytics, users are able to identify which parts of their websites are generating the most amount of leads and revenue, so they can make adjustments to the structure of their websites and the layout and design of each page to improve performance. As well as using a series of easy to follow and configurable reports, Decibel Insight also uses heatmaps in a way not seen before - not only do they show where visitors clicked, they also show where they scrolled, parts of each page they spent the most amount of time looking at, clickable content that generated most conversions and leads, the marketing channels that generated the most amount of value, and what those visitors were interested in and reacted to most. There are a host of other features including a lead generation tool that identifies companies that visit a website and the products or services each showed an interest in. You can even replay their user journey as a video. Decibel Insight actually helps both the novice and the experience online marketer generate more value from their website. It's not just analytics for the sake of it, it's really useful analytics.